Our mission at Bruno Society is to help you reflect your style & story with your dog without costing the earth. We know that you care for the planet while maintaining your style, that's why we are committed to supporting you & your friend during our sustainable journey. In addition to our goal to leave a mark & become a prominent society for dogs and humans, we have adopted establishing a positive impact on our environment as our major principle and focus on four areas where we believe we can make a difference.
Use of Environmentally Friendly & Recycled Materials
We are fully aware that our raw material choices directly affect the environment and lead to irreversible consequences. Bruno Society puts in effort to identify the least harmful materials available in the market & prioritizes on using sustainable choices in every stage of production.
For our ready-to-wear products & accessories, our Organic Content Standart (OCS) certification guarantees the use of organic cotton & complies with strict production criterias which emphasize on environmental and social measures to provide a credible assurance to the consumer. Our Oeko-Tex® 100 standard certification requires that all relevant production stages abide by the laws of environmental protection & inspect for the presence of hazardous chemicals. As a manufacturer certified with this standard we ensure that harmful raw materials are not used in any stage of production. Thus, we can track the processes that our fabrics go through during the production phase & their impact on the environment transparently. In addition, we try to use idle, unused fabrics labeled as ‘dead-stock’, and emphasize on reusing them in further stages of production. We stock up on fabric scraps left over from our production in line with our zero-waste production approach & make sure we utilize each leftover fabric converting them into upcycled products.
All labels including collar labels & washing instructions on our garments are made from organic cotton and/or recycled yarn. On the other hand, our cardboard labels are produced from FSC (Forest Stewardship Council) certified papers, which aim to ensure that products come from responsibly managed forests that provide environmental, social and economic benefits. The FSC certification allows businesses and consumers to identify, purchase and use wood, paper and other forest products made with materials from well managed forests and/or recycled sources. As Bruno Society, we care about protecting our environment by producing products with this stamp that confirms the quality of the product, states that our materials are based on reliable and sustainable resources, and ensures sustainable forest management. Our product packaging is made from recycled or FSC-certified cardboard and paper. Most of the cardboard we receive from our producers is reused or recycled. We also use environmentally-friendly paper tape that is 100% biodegradable.
We are constantly on the lookout for identifying & using better raw materials and practices to reduce the environmental impact of the fabrics and materials used during production and aim to expand our range of sustainable fabrics and materials.
Although we think that choosing the right fabric and material is of great importance in the journey of sustainability, we are aware that this is not enough to fulfill our sustainable duty. Sustainability for Bruno Society covers everything from the design of the product to selection of raw materials, dyeing, print & embroidery, movement of the materials to manufacturing, shipping, sales & product care. We do our best to minimize harmful impact by paying attention to our daily office habits. The designs of our collections are prepared in Istanbul, we buy all of our clothing fabrics from Istanbul & most of our production takes place in Istanbul. The fact that the majority of our operations taking place in the same location provides us with more transparency and control in our supply chain and helps us to lower our carbon footprint in terms of logistics.
We strive to shape our office habits with a sustainable awareness in mind. We try not to consume disposable cutlery, cups & paper towels in our office to reduce our impact on the environment. We work hard to carry out our business processes digitally & minimize use of paper towards our commitment to become fully digitalized in accordance with our company goals.
The textile industry involves a multistage, complex manufacturing processes involving sourcing of the fabrics, yarn and materials, washing, dyeing, printing, finishing, accessory part manufacturing, cutting and sewing, final manufacturing and assembling. All or a few of these can be done in different companies, making it difficult to control the manufacturing process. In order to make these processes transparent at the highest level, we establish robust relations with our manufacturers and suppliers and prefer small-scale workshops with Oeko-tex®️ 100 standard certificate, where fair production principles are observed and women's employment is predominant. In the medium term, we aim to ensure that all workshops we work with have a BSCI certificate, which guarantees the rights of employees.
The majority of clothes bought today are what’s referred to as ‘Fast Fashion’ - where low-quality garments are mass-produced by workers who’re paid low wages so that retailers can sell them at low prices. Fast Fashion’s impact on the planet is immense where the use of cheap, toxic textile dyes making the fashion industry the second largest polluter of clean water globally after agriculture. On the other hand, ‘Slow Fashion’ is the opposite of fast fashion, where it encompasses an awareness and approach to fashion that considers the processes and resources required to make clothing. It advocates for buying better-quality garments that will last longer and values fair treatment of people, animals, and the planet. We adopt the concept of ‘Slow Fashion’ and integrate this approach to our business processes. We believe how you look after your clothes plays a vital role in the environmental impact of the textile industry. Majority of greenhouse gas emissions arise during washing and drying processes where you can extend the lifespan of your clothes and reduce your carbon footprint by washing your clothes less, at a lower temperature, not using a dryer & using green products.